Webinar Recording: Pharma Marketing - State of the Industry in 2011
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Webinar Recording: Pharma Marketing - State of the Industry in 2011
Webinar Recording: Pharma Marketing - State of the Industry in 2011
Kantar Media participated in an exclusive webcast as part of the ARF’s webcast series.
Date: October 26, 2011
Presenters:
- Richard Fielding - Chief Client Officer, Kantar Media North America
- Beth Snyder Bulik - Reporter, Advertising Age
The webcast is a state-of-the-industry overview of trends in pharmaceutical marketing. It's been about 15 years since DTC advertising restrictions were loosened and the marketing of prescription drugs went from $0 to a $4 billion industry. This webcast examined the advertising and marketing trends over the past few years, where are we now, and what the future might hold, including:
- Healthcare reform and its potential impact
- Pharmaceutical advertising trends and marketing on the web and in social media
- The rise of retail pharmacies in the marketing chain
Please submit your contact information below and you will receive an email with a link to the recording after it is made available.
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