324 Consumer Packaged Goods manufacturers distributed digital
coupons in 2011

By Ken Goldstein and Elizabeth Wilner for Politico on January 13, 2012

Political advertising is our window into a campaign’s war room — the strategizing and decision-making process. It’s the “tell” of presidential politics.

A campaign’s ads reveal the success of its fundraising, or lack thereof; float the messages it believes will win with voters; and shows who and where those voters are.

Super PAC activity is part of this tell. Technically, super PACs are independent operators. Functionally, however, they advance a candidate’s interests.

By Alexander Burns and Robin Bravender for Politico on January 24, 2012

The 2012 Republican primary just got super-sized.

In only the first few days of the Florida campaign, every aspect of the GOP contest has blown up on a grand scale: the price of competing, the nastiness of the attacks and the cost of a potential defeat for Mitt Romney or Newt Gingrich.

Written by Fredreka Schouten and David Jackson for USA TODAY on January 19, 2012

Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers

By Brian Naylor on NPR's Morning Edition, January 13, 2012

By Greg Giroux, Bloomberg on January 12, 2012

After criticizing Mitt Romney in New Hampshire for his investment practices, one of the first attack ads aimed at the Republican front-runner by his presidential primary rivals in South Carolina highlights his changed position from supporting abortion rights to opposing them.

The shift reflects the contest’s change in location. In 2008, 60 percent of Republican primary voters in South Carolina said they considered themselves “born again,” or evangelical Christians, exit polling showed.

Published by Ana Radelat for Advertising Age on January 09, 2012

As Winnowing Ground for Republican Field, State Could See as Much as $15M in TV Advertising.

By T.W. Farnam, The Washington Post

By Jim Rutenberg and Jeff Zeleny, The New York Times, on January 4, 2012

Explore this New York Times infographic online.

Jan. 3 (Bloomberg) -- Ken Goldstein, president of the Campaign Media Analysis Group, talks about presidential campaign advertising and outlook for the Iowa caucuses. Goldstein speaks with Stephanie Ruhle on Bloomberg Television's "InsideTrack."

Click to view the Bloomberg video.

Published by Editors of The Nation on January 4, 2012

More than 272 Billion Coupons Distributed

By Holly Bailey, Yahoo's The Ticket, on Tue, Jan 3, 2012

DES MOINES, Iowa--Mitt Romney has long been considered the frontrunner for the 2012 Republican presidential nomination, but if he wins Iowa's caucuses on Tuesday, it will be partly because of one extraordinary fact: Not one of his Republican rivals ran a negative TV ad against him in the state.

By Katharine Q. Seelye, The New York Times on January 3, 2012

MANCHESTER, N.H. — Former Gov. John H. Sununu had come to join the phone banks at Mitt Romney’s campaign headquarters here on Monday night when a reporter asked him what effect Tuesday’s Republican caucuses in Iowa would have on New Hampshire.

“Same as it always has,” Mr. Sununu deadpanned. He waited a beat. Then he threw back his head and laughed from his belly. Iowa, the chuckle indicated, means just what it has always meant: nothing.

By Kevin Liptak, CNN Political Ticker on December 30th, 2011

Washington (CNN) - Anyone seeking an explanation of GOP presidential candidate Newt Gingrich's recent drop in Iowa polls may find answers in a new analysis of Iowa political advertising.

The survey, conducted by Kantar Media's Campaign Media Analysis Group, finds 45% of all political ads in Iowa have been attack spots against Gingrich. Only 6% were supportive of the former House speaker.

 Listen to Judy Woodruff's interview with Ken Goldstein on the PBS Newshour aired December 28, 2011

Pushing closer to the Iowa Caucuses, GOP presidential candidates and
the outside groups supporting them are pouring money into TV and radio
ads -- spending more than $10 million in December alone. Judy Woodruff
and Ken Goldstein of the Campaign Media Analysis Group discuss the

By Michael Smerconish, MSNBC's Hardball
Aired December 20, 2011 - 8:00 PM EST

November 27, 2011 on CNN's State of the Union

Ken Goldstein, Mark McKinnon and Kiki McLean on how political campaign ads will be used in the 2012 presidential elections.

View the State of the Nation discussion here.

By Katy Bachman, AdWeek
Published November 23, 2011

Iowa is the runner up in local TV buys, New Hampshire, South Carolina neglected

By Mara Liasson, NPR News, Washington
Published November 22, 2011

Heard on NPR’s All Things Considered with host Robert Siegel

After months of keeping a low profile, Republican presidential candidate Mitt Romney is stepping up his campaign activity. As his rivals' poll numbers rise and fall, Romney has been at or near the front of the pack all along — with his support stuck at around 25 percent.

Hunting and fishing television network using data integrated with HH attributes from Experian to measure audience and better monetize content  

First initiative will overlay purchase data from Kantar Shopcom with Hispanic audience tuning behavior licensed from DIRECTView™

Initiative to Yield New Insights for Automotive Advertisers

Retailer websites were the most frequently used tactic to distribute new product digital coupon events

MINNEAPOLIS, MN, October 26, 2011 – In the first nine months of 2011, 214 new products included free-standing insert (FSI) coupon support as part of their introduction according to Marx, a Kantar Media Solution. Digital coupons were used in 83 of these 214 new product introductions, or 38.7-percent,  during the first nine months of 2011. 

September 20, 2011 - Former NBC News Political Director to Establish NYC Office for Kantar Media's Campaign Media Analysis Group.

Iconoculture’s comprehensive consumer insights solution to be enhanced with global social media analytics from Cymfony Maestro

Iconoculture’s comprehensive consumer insights solution to be enhanced with global social media analytics from Cymfony Maestro

Social & Traditional Media Listening Pioneer to Provide Consumer Insights to Clients in the U.K. and Europe

Rogers Named Business Development Director 

Cites Doubts About Validity of TRA’s Patent

By Ina Jaffe, NPR: All Things Considered
Published September 26, 2011

Listen to story here.

If you watched the Emmy Awards recently, you may have seen an ad inviting viewers to "fight" for President Obama's jobs plan.

 September 2011

New York, NY, September 12, 2011 – Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year. 

By Craig Gilbert, Journal Sentinel
Published August 29, 2011

Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely to research health topics multiple times a day than non-users

Hamric named General Manager of Marx, a Kantar Media Solution

New York, NY, August 22 -- Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, has named George Carens President of Kantar Media Intelligence North America and Steve Davis President of Kantar Media SRDS.

New York, NY, August 11th, 2011 – Millward Brown and Kantar Media Cymfony today announced a new suite of online listening solutions merging Kantar Media Cymfony’s analysis of social media and online discussion with Millward Brown’s brand and communications research. 

New York, USA (July 25, 2011) – Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, today announced a multi-year agreement providing Nielsen with set top box data from Kantar Media’s DIRECTView^TM service for use in local TV audience measurement.

Growth in load-to-card digital coupon events outpaces growth for print-at-home digital coupon events

MINNEAPOLIS, MN, July 20, 2011 – Digital coupon event activity was flat in the first half of 2011 as compared to the same six months in 2010 across key websites tracked by Marx, a Kantar Media solution.  Additionally, 194 manufacturers distributed digital coupon offers in the first half of 2011, an increase of 2.6% over the number of manufacturers that distributed digital coupon offers in the first half of 2010. 

Retailer promotion activity increased 27.3 percent to more than 8.4 billion pages

Program matches aggregated audience viewing with anonymous third party preference data for enhanced advertiser insights 

Market-Leading Digital Insights Will Help European Brands Measure and Improve Online Effectiveness

Findings Show Media Placement Has More Influence than Creative in Triggering a TV Viewer to Tune Away From an Ad

Initiative, part of Kantar Media’s Data Partner Program, will make possible segmentation of audience viewing behavior based on composition of households

New York, NY, June 13, 2011 – Total advertising expenditures in the first quarter of 2011 increased 4.4 percent from a year ago and finished the period at $32.5 billion, according to data released today by Kantar Media, a leading provider of media research and insights. Although first quarter performance fell below 2010 levels, the ad market has now achieved five consecutive quarters of year-over-year growth.

 Ad creative and occurrence search and monitoring service also now includes ad spend data and in-depth creative analysis capabilities 

Tool will enable complex media brands to “come to life” for media buyers

May 19, 2011 - Professor of Political Science at University of Wisconsin-Madison to succeed Evan Tracey.

Boston MA, –  (Marketwire - April  29, 2011) - Compete, a Kantar Media company, today released its search market share data for March 2011 based on the search behavior of the company's panel of more than two million U.S.-based internet users.

Search activity picked up in March, with a 9.2 percent month-over-month (M-O-M) increase in total query volume across the engines and all five major engines experiencing query volume growth.

Boston MA, –  ( Marketwire - March  24, 2011) - Compete, a Kantar Media company, today released its search market share data for February 2011 based on the search behavior of the company's panel of more than two million US-based internet users.

With fewer days in February, search query volume across the five leading engines was down nearly 12 percent month over month.

News: World Category Grew 17.5 Percent During a Month of Somber News

Data Show What It May Take for Tablets to Go Mainstream

Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors

Boston MA, –  ( Marketwire - April 12, 2011) - Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping.

Automotive: Traditional behavioral category was up 13.5 percent

Boston MA, –  ( Marketwire - March 2011) - Compete,a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y).

Boston MA, –  ( Marketwire - March 2011) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for February 2011. As expected, the number of site visits declined across Compete’s top 250 sites for February, the shortest month of the year. Among the top 20 sites, which are ranked based on unique visitors (UVs), however, there were three notable exceptions: Facebook.com (+0.26 percent), YouTube.com (+2.20 percent) and Bing.com (+2 percent). 

Digital coupon activity on Retailer websites increased at a greater rate than growth on key Network websites

Advanced edition of “Academic Suite” from Kantar Media will provide most comprehensive view available of advertising expenditure data for use in marketing research projects

New York, NY, April 27 - Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching an enhanced version of its leading advertising intelligence service for educational institutions.

First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks.

New York, NY, April 11 – Kantar Media announced today that it is introducing syndicated reporting of paid search advertising. 

Kantar Media’s new service, DirectHEAT^SM , reveals top 10 consumer magazine advertisers spent 84% of their advertising dollars in other media while top 25 internet advertisers spent 83% of their dollars outside the channel

New York, NY, April 11 - An analysis by Kantar Media’s new service, DirectHEATSM shows that despite a growth in activity over the past year, magazines are still being far outpaced by other media.sam

New York, NY, March 17, 2011 – Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the Top 1000.

Media planning tool creates television audience profiles based on shopping behaviors

New York, NY, March 7 -- Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, is launching RapidView™, an end-to-end media planning tool that makes it possible to create and analyze TV audience profiles based on shopping behaviors, including brand loyalty and product category usage.

Historical Advertising Data Showcases Biggest Spenders, Ad Revenue and Comparisons Against Other TV Sports Franchises

Echo Video Measures the Reach, Conversation, Behavior and Momentum of Viral Video Campaigns

Historical Advertising Data Showcases Biggest Spenders, Ad Pricing Trends and A Viewing Rebound

New York, NY, February 14, 2011 – With the Super Bowl in the history books, the stage is now clear for the next high-profile TV advertising event: the 83rd Academy Awards on February 27, 2011.

Princeton, NJ - February 14, 2011 -- According to research conducted by Kantar Media, 37% of U.S.-based physicians are using online social networks for professional purposes.

The study, conducted by Professional Health, a Kantar Media solution, showed that physicians utilizing online social networks for professional purposes log on to such sites an average of nearly 230 times per year.

Number of manufacturers distributing digital coupons grew by 17.4 percent over a year ago

MINNEAPOLIS, MN, February 2, 2011 – The number of digital coupon events increased by 33.6 percent in 2010 as compared to 2009 across key websites tracked by Marx, a Kantar Media solution.  Additionally, 290 manufacturers distributed digital coupon offers in 2010, an increase of 17.4 percent compared to the 247 manufacturers that were active in 2009 across these key websites. 

Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates and More Cluttered Air Time

More than 291 Billion Coupons Dropped

New York, NY, January 4, 2011 – Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2010 was up 8.7 percent versus last year, the largest quarterly gain since the end of 2004.

Former VP of Strategic Sales for CBS Radio to Lead Sales Efforts in Support of Return Path Data Products

New York, NY, November 30 -- Kantar Media, the leading provider of media research and insights has named Wendy Christman to the position of Director of New Business Development.  The announcement was made by Bud Breheny, Chief Commercial Officer of Kantar Media Audiences North America.  

Des Plaines, IL, November 1, 2010 – SRDS, a Kantar Media company, has launched the Tablet Media Library to help media planners and buyers who use the SRDS online services easily identify advertising opportunities in magazine and newspaper tablet apps.

National  Television Advertising Marketplace Will Use Set Top Box Data To Help Marketers Optimize Ad Buys As Part of Kantar Media’s Data Partner Program

Number of manufacturers distributing digital coupons increased by more than 23.0 percent versus year ago

Microsoft is first participant in Data Partner Program

New York, NY, October 18 -- Kantar Media is launching the Data Partner Program, an initiative that integrates Return Path Data (RPD) from its DIRECTView™ Service with datasets from both inside and outside of Kantar Media to provide marketers and media buyers and sellers with new sales and marketing tools and enhanced analytics for more effective audience targeting.

New service integrates multimedia reporting, targeted news alerts and contact management into customized email alerts and online reports

New York, NY, October 4, 2010 – Kantar Media today introduced a new subscription service for media sellers that delivers advertising intelligence customized to individual users. The new service, DirectHEAT, is a multimedia service with an initial focus on national print and digital media sellers.

MARS 2010 Online Behavior Study From Kantar Media Defines Mindset of Consumers Seeking Health and Wellness Information on the Web

New York, NY, September 27 -- The type of website consumers turn to for health and wellness information and the reasons they go online for such information is greatly influenced by the stage of the condition they are experiencing and varies by ailment type, age and gender, according to research released today by Kantar Media.

WATERTOWN, MA – September 15, 2010 -- Cymfony, a Kantar Media company, is introducing a new integration option for accessing social and traditional media metrics – Cymfony Widgets – that will make it easier and faster to monitor conversations within other workplace applications.  The new feature is included in the latest release of the company’s third-generation listening platform, Cymfony Maestro v1.4. 

New York, NY, September 13, 2010 – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent compared to last year.

Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

New York, NY, September 7 -- Kantar Media’s Audiences sector, which provides TV, Internet, and radio audience measurement worldwide, has named Jeffrey C. Boehme to the position of Chief Research Officer for its North American operations.

New York, NY, February 8, 2010 – Kantar
Media released its annual post-game analysis of Super Bowl advertising,

WATERTOWN, MA - May 12, 2010 - Cymfony, a Kantar Media company and a leader in analyzing influence in social and traditional media, announces the latest release of its 3rd generation social media listening platform, Cymfony Maestro v1.3. This new version further extends the reach of social media monitoring across the enterprise by providing scalability and performance enhancements.

WATERTOWN, MA - February 9, 2010 - Cymfony, a Kantar Media company and a leader in analyzing influence in social and traditional media, today announced the introduction of Cymfony Market Intelligence Studies - a customizable framework for deriving deeper insights from traditional and social media dialogue impacting brands.

WATERTOWN, MA - January 26, 2010 - Cymfony announced today a new strategic partnership with Kantar sister-companies Millward Brown and its digital unit, Dynamic Logic, that will integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions. The partnership offers marketers the best of all research techniques for a more complete view of brand performance from the perspective of the consumer.

Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

New York, NY, September 7 -- Kantar Media’s Audiences sector, which provides TV, Internet, and radio audience measurement worldwide, has named Jeffrey C. Boehme to the position of Chief Research Officer for its North American operations.

Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

New York, NY, September 7 -- Kantar Media’s Audiences sector, which provides TV, Internet, and radio audience measurement worldwide, has named Jeffrey C. Boehme to the position of Chief Research Officer for its North American operations.

Network utilizing advanced TV ratings analytics tool to gain insight into audience viewing behavior

Princeton, NJ January 26, 2010 – Kantar, one of the world's largest insight, information and consultancy networks, announced the formation of Kantar Media, which includes the professional health research solutions of the companies previously known as PERQ/HCI and MARS Medical. The transition to Kantar Media completes the integration process begun in 2009 with the acquisition of TNS Media, SRDS and PERQ/HCI by Kantar.

Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries
 

Highlights include record levels of commercial time and the expanded presence of short messages and smaller advertisers

Historical Advertising Data Showcases Biggest Spenders, Ad Pricing Trends and Smaller Viewing Audiences

New York, NY, February 16, 2010 – With the Super Bowl in the history books and the Winter Olympics underway, the TV industry is looking towards the next high-profile advertising event: the Academy Awards on March 7, 2010.

Online advertising occurrences and creative data now delivered on daily basis

New York, March 3, 2010 -- Kantar Media’s Intelligence sector, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, today announced enhancements to its Internet display advertising monitoring services.

New York, NY, March 8, 2010 – The NCAA Division I Men’s Basketball Championship tips off on March 18th, the closing chapter in a frenetic two months of event TV that has already featured the Super Bowl, Winter Olympics and Academy Awards. As fans across the country get ready to fill out their brackets, advertisers are also anticipating the three week event known simply as “March Madness.”

New York, NY, March 17, 2010 – Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their January-September performance.

Audience behavior analytics tool enables users to customize insights gained from Return Path Data; process multiple reports quickly and simultaneously

Former Starcom MediaVest Director of Global Research to Lead Business Development
Efforts For Leading Provider of Media and Marketing Information

New York, NY, May 26, 2010 – Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information.

Number of manufacturers distributing digital coupons increased by more than 30 percent versus year ago

Retailer promotion activity increased 56.2 percent to more than 6.7 billion pages

First to offer insight into companies, advertisers and products running on ad networks

Analysis finds more than 7,000 companies advertising on ad networks

Average Face Value decreases in most major areas
E-Coupon participation increases while print-at-home participation decreases

Average Face Value Per Unit increased in 8 of the 9 major Areas

Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries

Retailer promotion activity increased 37.7 percent to more than 9.0 billion pages 388 new product introductions included FSI coupon support

Mass Channel Insight:
How is Target promoting store brands in my categories and across the total store?
Download week 1 PDF

Marx helps you win key promotion weeks, important seasonal sales, and critical new product introductions. Marx is the definitive source for FSI coupon intelligence and a leading provider of competitive consumer promotion activity including digital coupons, magazine coupons, and Smart Source Coupon Machine programs.

Download Insights:

The Marx Promotion GuidePoints© are your source for special analysis on selected FSI, Coupon, Consumer Promotions and other related topics. The GuidePoints are designed to give you a top line overview of specific happenings in leading-edge promotion tactics and strategies as well as highlight important activity within selected product sectors.