| New York,
NY, December 02, 2009 – TNS Media Intelligence, a division of
TNS Media and a leading provider of strategic advertising and marketing
information, is adding to its industry outreach and servicing capabilities
with the naming of Ron Mulliken as SVP, Agency Sales, and Libby MacDonald as
SVP, Business Development.
The announcement, effective immediately, was made by Mark Nesbitt, president,
TNS Media Intelligence.
“The diverse skills, experience and knowledge that Ron and Libby bring
to TNS Media Intelligence perfectly complement the changing needs of the marketplace
and will advance our ongoing efforts to engage with and service all sectors of the
advertising industry,” says Nesbitt.
Mulliken, based in New York, will be responsible for overseeing support for
TNS Media Intelligence advertising agency clients and managing the company’s
agency-focused teams.
He has held a variety of positions in media including serving as Vice President
and Associate Publisher for Travel +Leisure, Advertising Director for Men’s Journal,
Advertising Director for Golf Magazine and on the agency side as Media Planner for Lord,
Geller, Federico and Einstein.
"As the industry has evolved, so have the needs of our agency clients,” says Mulliken.
“I’m looking forward to identifying and delivering on the ways in which we can help them best
compete in this environment."
MacDonald, based in Atlanta, will be responsible for developing new business opportunities
across TNS Media Intelligence. She previously held the title of Vice President of Advertiser
Services with TNS Media Intelligence before moving on to serve as Vice President for market research
firms Marketing Tools, Inc. and Marketing Evolution.
"I am delighted to be rejoining TNS MI at this particular time,” says MacDonald.
“The research industry is changing rapidly and as a result many new opportunities
are emerging that I believe we as a company are uniquely qualified to address.”
“As we continue to innovate and identify new ways in which to benefit our agency and media clients,
the insight and understanding that Ron and Libby bring to us will contribute greatly to the
continued evolution of TNS MI as the leading provider of information to the industry,” says Nesbitt.
About TNS Media
Established in more than 30 countries, TNS Media explores all media - print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com
About Kantar Group and TNS
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.Kantar.com
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