New York, NY, September 21, 2009 - - Mediaweek (www.mediaweek.com ) has named George Shababb, president of TNS Media Research (www.tns-mr.com ), to its third annual Mediaweek 50 List of the most influential people in media.
Shababb was recognized for his development of set-top box ratings and for the launch of DIRECTView™, the first national service to use set-top box data.
In placing Shababb number 30 on the list - his first time receiving the honor - Mediaweek said, “With the announcement of the Coalition for Innovative Media Measurement, TNS could be the research company to watch.”
The recognition, chosen by the editors of Mediaweek, is based on research and interviews with industry experts. Mediaweek editors utilize a variety of criteria in making selections for the list including the role of those honored in creating new or advanced digital products and their overall impact on the industry in terms of setting new standards or best practices.
The recognition is the second major award for Shababb in 2009. In March, The Advertising Research Foundation (www.arf.org) named him its Silver 2009 Great Mind Award recipient in the Innovation category, also for advancements in Return Path Data and TV ratings analytics.
“George’s thought leadership in the use of Return Path Data from set-top boxes to provide granular insight into viewing behavior - as utilized in TNS Media Research’s DIRECTView™ Service – is responsible to a significant degree for the revolution now taking place in US audience measurement,” says Richard Marks, CEO, TNS Media Research Worldwide. “These recent awards reflect George and his teams’ efforts to push the boundaries of audience measurement beyond traditional ratings metrics into advanced viewer behavioral analytics.”
About The TNS Media Group
Established in more than 30 countries, the TNS Media Group explores all media - print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services through its business units TNS Media Research, TNS Media Intelligence, TNS Compete and TNS Cymfony.
TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com
About Kantar Group and TNS Media
TNS Media is a part of The Kantar Group, one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies, the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantar.com |
