NEW YORK, NY July 24, 2009 – Terry Kent has been appointed General Manager of TNS Media North America. Dean DeBiase, who had led the company, is leaving.
TNS Media is an entity that was created in 2008 to expand digital measurement capabilities and to offer clients a single platform for delivery of services. It combines four operating units – TNS Media Intelligence, TNS Media Research, Compete and Cymfony.
Kent, who had been serving as Director of Corporate Business Development for Kantar Media Worldwide, has extensive experience in the operational aspects of business development and emerging markets, including strategic partnerships, mergers, acquisitions, and consolidations.
“I have known Terry for years and am very pleased that he has agreed to take on this new challenge. His background in the media information and marketing research businesses and his breadth of experience, including corporate expansion activities in challenging environments, will be invaluable as we make the transition from TNS Media to Kantar Media,” stated Jean-Michel Portier, CEO of Kantar Media Worldwide.
“The US Media team is focused on providing outstanding data and insights that help our clients make the most informed, efficient and effective decisions,” noted Kent. “We have the best collection of professionals in the business and will continue that focus as well as our commitment to expanding our digital efforts as we transition to Kantar Media in the coming months.”
A veteran in the industry, Kent has held a number of senior operating officer positions at VNU and also has a successful track record of re-engineering and integrating companies. Kent joined TNS Media in January of 2008 as the Digital Development Director and was named Director of Corporate Business Development for Kantar Media Worldwide in 2009.
About TNS Media
Established in more than 30 countries, TNS Media explores all media - print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services. TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com
About Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com |
