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Restaurant ProMotion Insights

    • Marx Coupon Ticker

    • 2012 YTD FSI Coupons Dropped:
      119,056.4 million

      2012 vs. 2011 YTD % Change:
      +3.5%

      Last updated: 5/13/2012

    • Featured Product: PLUS Digital

    • The Marx Digital ProMotion Report provides digital promotion advertisers with insight into competitive digital couponing activity.

      • Save time with weekly email alerts and scheduled reports
      • Improve actionability through customized category insights
      • Understand competitive retailer alignment through digital promotion programs
      • Benchmark performance versus digital best practices across total CPG

       

      Contact Marx Today to find out how the Marx Digital ProMotion Report helps you stay ahead of the competition.

    • Free Standing Insert Trends


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      Previous annual trends available upon request.

  • Restaurant ProMotion Insights

    Marx

    Client Login

    Marx, a Kantar Media solution, is the leading supplier of competitive consumer promotion information in North America. Marx holds a unique position in the marketing-information industry as the only source for digital and census-level Free Standing Insert (FSI) coupon tracking.

    Restaurant ProMotion Insights

    Marx Restaurant ProMotion Insights provides restaurant advertisers with a clear understanding of competitive FSIs and other marketing activity. Marx information supports effective management of restaurant promotion business decisions.
     
    Features & Benefits

    • Complete chain, item and market detail for each restaurant event
    • Full-color creative of every variation
    • Message themes
    • Estimated expenditure for space cost where available

    Information Tracked

    • Valassis and Smart Source FSI: 100% coverage
    • Red Plum Direct Mail, Mail South Direct Mail, National Mail-it Direct Mail: 52 Markets
    • Solo Inserts: 40 markets of solo insert coverage

    Deliverables

    • New Item Alert: immediate alert to any new competitive menu items and where they were introduced
    • ProMotion Flash: weekly competitive activity update
    • ProMotion Report: monthly reporting of your competitive set, aggregate year-to-date.

    Marx is the industry standard for tracking competitive FSIs and coupons. The most complete and accurate data available.

    • Latest Press

    • Kantar Media Reports Digital Coupon Events on Leading Websites Increased 17.1...

      Number of manufacturers distributing digital coupons on these sites grew by 29.1 percent...

       
      More

    • Marx In The News

    • Advertisers distributed more than 272 billion coupons in free-standing inserts in 2011, according to a report from Kantar Media, part of WPP, a decline of 6.5 percent from 2010. The drop came after two years of increases, of 8 percent in 2009 and 7.2 ...

      New York Times

       
      More