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Expertise

    • Marx Coupon Ticker

    • 2012 YTD FSI Coupons Dropped:
      119,056.4 million

      2012 vs. 2011 YTD % Change:
      +3.5%

      Last updated: 5/13/2012

    • Featured Product: PLUS Digital

    • The Marx Digital ProMotion Report provides digital promotion advertisers with insight into competitive digital couponing activity.

      • Save time with weekly email alerts and scheduled reports
      • Improve actionability through customized category insights
      • Understand competitive retailer alignment through digital promotion programs
      • Benchmark performance versus digital best practices across total CPG

       

      Contact Marx Today to find out how the Marx Digital ProMotion Report helps you stay ahead of the competition.

    • Free Standing Insert Trends


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      Previous annual trends available upon request.

  • Expertise

    Marx

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    Marx, a Kantar Media solution, is the leading supplier of competitive consumer promotion information in North America. Marx holds a unique position in the marketing-information industry as the only source for digital and census-level Free Standing Insert (FSI) coupon tracking.

    The industry source for competitive couponing activity

    Flexible, customized reporting that aligns with other industry standard measures. ProMotion PLUS Web-Based Platform conveys competitive intelligence that is user-driven for strategic planning, long-range historical trending and new item development. ProMotion PLUS delivers faster brand impact for Print and Digital coupon Insights.

    Features & Benefits

    • Customized reporting based on unique business need
    • Immediate creative images delivered via weekly email
    • Up to five full years available online
    • Annual Industry, Manufacturer, Category, and Brand Reviews
    • Excel and PDF output

    Information Tracked

    • Valassis and Smart Source FSI: 100% coverage
    • Smart Source Coupon Machine: 100% coverage
    • Consumer Magazine Coupons: more than 100 titles
    • Sunday Magazine Coupons: Parade, USA Weekend
    • Digital Coupons: Network, Retailer, and Brand websites

    The Marx Promotion GuidePoints© are your source for industry leading insight analysis on selected FSI, Coupon, Consumer Promotion and other related topics.

    View All GuidePoints 

    Digital Insights Series  delivers insights into the digital promotion landscape by providing key examples and highlighting the benefits of the Marx Digital ProMotion Reports.

    View All 6 Insights

    • Latest Press

    • Kantar Media Reports Digital Coupon Events on Leading Websites Increased 17.1...

      Number of manufacturers distributing digital coupons on these sites grew by 29.1 percent...

       
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    • Marx In The News

    • Advertisers distributed more than 272 billion coupons in free-standing inserts in 2011, according to a report from Kantar Media, part of WPP, a decline of 6.5 percent from 2010. The drop came after two years of increases, of 8 percent in 2009 and 7.2 ...

      New York Times

       
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