NewspaperAdvisor™

    • DirectHEAT℠ for Media Sellers

    • DirectHEAT Animated GIF

      DirectHEATSM is Intelligence’s new source of competitive advantage for media sellers.

      Click Here to Learn How DirectHEATSM Can Fire Up Your Sales Team.

      Already a DirectHEAT client?  Login Here

    • Featured Product: Paid Search Strategies in the Travel Category

    • Get an in-depth analysis of competing Paid Search strategies in a category that is of interest to you:

  • NewspaperAdvisor™

    Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.

    NewspaperAdvisor™

    NewspaperAdvisor is the newspaper advertising tracking tool for industry professionals in media sales and research. Monitor the latest trends in the print newspaper ad industry without sifting through hundreds of newspapers. NewspaperAdvisor does the work for you, alerting you to new creatives rapidly after initial occurrence.
     
    Benefits

    • Stay up-to-date on the latest print newspaper ad trends, on your time schedule 
    • Analyze competing media plans to identify growing market opportunities
    • Use the latest creative occurrence to respond fast and effectively to competitors

     
    Media Coverage
     
    Tracks ad activity across newspaper media: 

    • Local
    • National 
    • Sunday
    • Syndicated

    Allows data access by:

    • Media type
    • Media property 
    • Advertiser

     
    Deliverables

    • Web-based for anytime, anywhere access
    • 150+ newspapers tracked across the country
    • Full run, part run, & total newspaper distribution available 
    • Day of week break out filters offered for: daily, Sunday, daily and Sunday, none
    • Run reports for strictly ads, strictly inserts, or both
    • Historical database through 1999
    • Latest Press

    • Swallen Named Chief Research Officer For Kantar Media Intelligence North America

      Veteran advertising insight analyst to lead initiatives in emerging media platform measurement,...

       
    • Intelligence In The News

    • U.S. Ad Spending Grows Fifth Quarter in a Row... But Pace of Growth is Slowing – up 4.4% to $32.5 billion. - Forbes

       
    • Contact Us

    • Kantar Media Intelligence on Twitter. A regular feed of insights about today, and tomorrow's cross-media world.