Kantar Media in The News
A selection of recent TV appareances from Kantar Media experts providing insight into advertising trends.
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Bloomberg: Economy of the Super BowlFeb. 3 - The Super Bowl brings in more money than the World Series or the March Madness tournament.CNN: Taking A Look At Political Campaign AdsKen Goldstein, Mark McKinnon and Kiki McLean on how political campaign ads will be used in the 2012 presidential elections - Nov. 27, 2011CNBC: Toyota Will Struggle To Regain MarketshareToyota Will Struggle To Regain Marketshare - Nov. 7, 2011Ken Goldstein at POLITICO's One Year CountdownKen Goldstein in Panel Discussion at One Year Countdown to The 2012 Election - Nov. 2, 2011.CNN: Super Bowl 2011 InsightsKantar Media Intelligence SVP of Research Jon Swallen provides Insights on the Super Bowl's historical ad spend trends leading up to the 2011...Super Bowl Data Quoted on WNET's Nightly Business ReportKantar Media's analysis of Super Bowl historical ad trends was used in WNET's reporting on Nightly Business Report on 02/03/2011.-
Latest Press
Study: Negative campaign ads much more frequent, vicious than in primaries past
Published in the Washington Post by T.W. Farnam on February 20, 2012 If you thought you were...
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