The ads featured in the Creative Gallery were downloaded from Kantar Media Intelligence's AdScope. For more information on AdScope Click Here.
With the help of our AdScope creative monitoring service, Kantar Media analyzed the creative messaging of the the Top Advertisers in the Insurance Category.
View Creative Analysis Report
Insights and analysis on the latest campaigns, breaking creatives and competitive categories from AdScope's team of creative monitoring experts. Bookmark this page for the latest creative news!
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Super Bowl XLVI: The Complete Ad Creative Log
The New York Giants won the game and Chrysler won with the longest TV ad. During the Super Bowl XLVI 108 ads aired totaling 62 minutes of ad time. View a complete log of all the video ads that aired before, during, and after Sunday's big game in Kantar Media's Super Bowl XLVI Report Available Here. Check out Kantar Media Audiences' rating analysis of Super Bowl XLVI commercial performance. |
A Closer Look: The Wireless Category's Big 4
Kantar Media analyzed creative messaging around 4G for the “big 4” mobile carriers over a six month period [Q4 2010-Q1 2011]. For an in-depth analysis, including spend trends, key creative messaging and more, download our Wireless category report here. To review ads for T-Mobile, Verizon Wireless, AT&T and Sprint/Nextel, click below.
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Study: Negative campaign ads much more frequent, vicious than in primaries past
Published in the Washington Post by T.W. Farnam on February 20, 2012 If you thought you were...
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