Insight Center

    • U.S. Ad Spend Report Q2 2011

    • Reporters, bloggers, analysts and data crunchers, please feel free to use our infographic of the U.S. Advertising Expenditure Report for Q2 2011. Click the image above to view the infographic.

      View Infographic as a PDF

    • Pharma Marketing Whitepaper


    • Targeting consumers. Connecting online. What’s in store for patients.

      Published in AdAge, this whitepaper draws upon data from Kantar Media Intelligence, CMAG, Compete, Cymfony, Audiences and Healthcare.

      View Whitepaper

    • Momentum Review

    • Momentum Review

      Read the latest issue of Momentum Review, Kantar Media's international perspective on media, monitoring and marketing.

  • Insight Center

    Insight Center

    What creates inspiration? At Kantar Media, we think passionate experts, sound methodology and pertinent analytics help inspire our clients to make creative business decisions everyday. By transforming data into insights, we provide even more opportunities for success.

    Digital Advertising in Canada’s Beer Category

    We’re going to talk about beer and money. Curious? Here’s a taste: Beer advertisers spent more than any other beverage segment on digital advertising in the first three quarters of 2011 – accounting for more than 50% of what the entire beverage category spent as a whole. Want to know how much was spent? Where it was spent? What the ads looked like? We can tell you.    

     

    Kantar presents a series of directional insights on social media from across its portfolio of companies.

    Putting Social Media In Context


    Professional Health Insights Newsletter: Feauturing Insights from the 2011 Sources & Interactions Study, covering mobile app use among Physicians

    Read the Newsletter Here

    • Latest Press

    • Kantar Media Reports Digital Coupon Events Grew 12.3 Percent in 2011

      324 Consumer Packaged Goods manufacturers distributed digital coupons in 2011 MINNEAPOLIS, MN,...

       
    • In The Press

    • Videos like Romney's have become increasingly popular with candidates for a couple of reasons, says Ken Goldstein, President of Kantar Media's Campaign Media Analysis Group.  - NPR News

       
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