Healthcare Market Intelligence is a single source for standardized web analytics on close to 600 professional healthcare websites, allowing accurate site comparisons, audience demographics, audience duplication, search referral and more.

In an environment where advertisers and media planning teams rely on a variety of data sources to effectively evaluate and select Web sites for healthcare campaigns, and publishers want to utilize their own unique analytics, Healthcare Market Intelligence is their common ground - a trusted starting point for meaningful conversation about online advertising opportunities.

Efficient, robust research tool

• One source for data on almost 600 professional healthcare websites in 45 specialties/market segments
• Easily compare sites against others in your market, apples to apples
• Analyze site traffic over time and see how market events affect traffic
• Better understand the demographic profile of visitors to measured sites
• Better understand the online activity of a particular demographic

Precise, reliable data

• Standardized online analytics for individual sites or entire markets, reported in near real-time.
• Measures actual web site traffic, based on proprietary tracking of participating sites, rather than projections from a panel
• Developed in partnership with Nielsen, and utilizes the same site-tagging methodology that BPA uses for their web audits

Meaningful metrics

• Rankings and trends show how sites compare for visitors (unique browsers), page impressions, and average duration
• Duplication reports enable objective reach/frequency estimates
• Demographic profiling of site visitors delivers key metric insight into target audiences

Deliverables

• The web-based reporting tool is available to ad buyers (marketers and agencies) via annual subscription
• Site owners can have their sites tagged, measured and included in Healthcare Market Intelligence for an annual fee
• Site owners participating in the BPA web audit can upgrade to Healthcare Market Intellgence access (including audience demographic surveys) for $7000 a year.
• Participating site owners can add proprietary, granular SiteCensus analytics for a more detailed private look at their web traffic.