Professional: Competitive Online Advertising Intelligence

    • Insights: April 2012 ENewsletter

    • Click here to read

      april image

      This edition includes:

      • Medical recordkeeping now mostly digital
      • Sources of consumer healthcare information
      • Q1 2012 print and online competitive advertising highlights

       

      To subscribe, email:
      prohealthclientservice-us@kantarmedia.com

    • MARS OTC/DTC 2012 - Just Released

    • MARS 2012 shows more people are suffering from Diabetes, Anxiety/Panic Disorder, Social Anxiety Disorder, Bipolar Disorder, Sleeping Difficulty/Insomnia… find out how their media consumption influences what prescriptions they take,  how they buy their prescriptions, what their opinions are about healthcare and pharmaceuticals…and more!

    • Journal Ad Review 2011: On a Tear

    • Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Read article in MM&M by Marc Iskowitz, discussing the categories and brands that attracted the most advertising dollars.

      Read Article...

  • Professional: Competitive Online Advertising Intelligence

    Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.

    Professional: Competitive Online Advertising Intelligence

    Evaliant for Healthcare combines Kantar Media's market-leading technology for digital ad tracking with our professional health market expertise to target the advertisers, products and websites of greatest interest to our clients.

    Evaliant utilizes highly intelligent and dynamic proprietary spidering technology to capture a vast amount of advertising data from thousands of Internet sites (and over a million web pages) every day, including 125+ leading websites targeted to physicians and other healthcare professionals.

    Find out:

    • Which pharmaceutical and device marketers are advertising on professional healthcare websites
    • What products are being advertised, during specific time frames, with what relative frequency
    • What ad creative is being used - ad sizes and formats - with links to the ads themselves and pages on which they've appeared

    Filter your results by:

    • Time frame (daily, weekly, monthly, quarterly, annually or within user-determined date ranges)
    • Total occurrences, new occurrences, unique occurrences
    • Parent company, advertiser, brand, product
    • User-defined competitive product sets or therapeutic classes
    • User-defined media groups, all professional health sites, or other sites across the Internet

    Deliverables:

    • Web-based reporting tool, for single users or your full team; annual subscription
    • Charter subscription rates available for this new service through the end of 2010!
    • Latest Press

    • Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...

      Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...

       
    • Contact Us

    • For more information on Kantar Media healthcare solutions:
      MARS Consumer Health: (212) 991-6008
      Professional Health: (609) 987-5579

      Contact Us