The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media and marketing decisions in the healthcare industry.

The MARS OTC/DTC Study provides:

• Category and product usage of more than 500 OTC and Rx brands
• Health-related data for 70 ailments including diagnosis, treatment options, physician interaction and brand request
• Knowledge about media usage including print readership of 100+ selected consumer and health-related magazines as well as television/cable viewing, radio listening and Internet usage
• Media effectiveness insights into actions taken as a result of healthcare advertising – such as discussing an ad, returning a free sample card or visiting a website
• Value of healthcare information sources beyond traditional media – doctor’s offices, pharmacists, in-store advertisements, etc
• An overall understanding of the health and wellness of the consumer and those who provide care to other family members
• Extensive demographic data as well as consumer attitudes and opinions about healthcare and pharmaceuticals
• A large sample of approximately 20,000+ respondents to provide stable and reliable information across categories and brands

Feel better about your research!
For more information on the MARS study contact Michele Deutschman at 212.991.6008.