The Internet has become an integral part of the Healthcare System. Over 47 million Americans use the web to research health and wellness. The MARS Online Behavior study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies.

The MARS Online Behavior Study is fielded as a recontact among the core MARS OTC/DTC respondents who access the Internet. The study provides:

• An understanding of consumer opinions and behavior regarding the Internet as a health and wellness source
• Insight into the use of different types of digital media - from diet/nutrition sites and social media to ailment specific resources
• Background into the characteristics of websites which keep consumers coming back to and relying on for information
• Detailed information on which ailments consumers are researching online, the stage of the illness and what types sources they go to – online, doctor, print or another
• Direct linkage back to the core MARS study of product usage, attitudes, media usage and behavior