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    • Insights: Nov. 2011 ENewsletter

    • Click here to read

      mobile device

      This edition includes:

      • Insights from the 2011 Sources & Interactions Study, covering mobile app use among Physicians
      • HMI-Physicians most browsed: Phychiatry, Urology and Oncology/Hematology
      • Statistics of the month: Rate increases remained under 3% for multispecialty publications

       

      To subscribe, email:
      prohealthclientservice-us@kantarmedia.com

    • Breakthrough Research

    • The MARS Online Behavior Study offers insight into consumers' actions and attitudes when they go online for health & wellness information.

      What makes a website trustworthy, what sources of information are important at varying stages of ailment suffering, which characteristics bring people back to websites…all of these questions and more are answered in the 2010 MARS Online Behavior Study.

      Click here for more information.

    • Submit Your 2012 Rates

    • With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2012 rates to healthcare media buyers through MARS Medical Online.

      Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.

      Click here to submit your 2012 rates to be included in MARS.

  • Products

    Healthcare

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    Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.

    • Consumer: MARS OTC/DTC Study
      The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media...

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    • Consumer: MARS Online Behavior Study
      The Internet has become an integral part of the Healthcare System. Over 47 million Americans use the web to research health and wellness. The MARS Online Behavior study helps the industry make...

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    • Consumer: MARS Recontact Studies
      Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and...

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    • Professional: Sources & Interactions™ 2011
      A detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps...

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    • Professional: Print Audience Measurement
      For over 35 years, our syndicated and custom readership methodologies have been the common currency for evaluating medical journal readership among healthcare professionals. By better understanding...

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    • Professional: Online Audience Measurement
      Healthcare Market Intelligence is a single source for standardized web analytics on close to 600 professional healthcare websites, allowing accurate site comparisons, audience demographics, audience...

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    • Professional: Non-Journal Media Study
      Fine tune your media mix with metrics on usage and ad exposure potential for a range of digital and alternative media, including drug references, web portals, mobile services, broadcast, Rx pads,...

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    • Professional: Competitive Print Advertising Intelligence
      Which companies and brands are advertising? What journals are they using? What’s your share? Track competitive advertising and view ad images for print campaigns. Kantar Media sets the standard for...

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    • Professional: Competitive Online Advertising Intelligence
      Evaliant for Healthcare combines Kantar Media's market-leading technology for digital ad tracking with our professional health market expertise to target the advertisers, products and websites of...

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    Professional Markets Served

    Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary

    • Latest Press

    • Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...

      Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...

       
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    • Contact Us

    • For more information on Kantar Media healthcare solutions, contact one of our Client Service representatives today!

      MARS Consumer Health: (212) 991-6008
      Professional Health: (609) 987-5579

      Contact Us