Expertise
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Insights: Nov. 2011 ENewsletter
This edition includes:
- Insights from the 2011 Sources & Interactions Study, covering mobile app use among Physicians
- HMI-Physicians most browsed: Phychiatry, Urology and Oncology/Hematology
- Statistics of the month: Rate increases remained under 3% for multispecialty publications
To subscribe, email:
prohealthclientservice-us@kantarmedia.comBreakthrough Research
The MARS Online Behavior Study offers insight into consumers' actions and attitudes when they go online for health & wellness information.
What makes a website trustworthy, what sources of information are important at varying stages of ailment suffering, which characteristics bring people back to websites…all of these questions and more are answered in the 2010 MARS Online Behavior Study.
Submit Your 2012 Rates
With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2012 rates to healthcare media buyers through MARS Medical Online.
Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.
Click here to submit your 2012 rates to be included in MARS.
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Expertise
Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.
MARS Consumer Health
Launched in 2001, MARS Consumer Health has provided marketers, ad agencies and the media with:
- Consumption information for both traditional and new media
- Detailed information for 70 ailment conditions including various treatment options
- Drug brand usage for over 500 Rx and over-the-counter remedies
- Extensive psychographic, attitudinal and behavioral information concerning pharmaceuticals and healthcare
- Consumer segmentation analyses on a syndicated and custom basis
Professional Health
Using the PERQ/HCI and MARS data and systems you've trusted for decades, our Professional Health solutions deliver research about effectively communicating with healthcare professionals.
- Audience measurement, including print readership and website traffic reporting
- Ad tracking
- Behavioral insight
- Custom research and analysis
- Web-based reporting, analysis, and media management software
We help marketers, agencies and media companies understand healthcare professionals' entire information inventory, from prescription pads and detailing to print publications, Websites and more.
Professional Markets Served
Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary
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Latest Press
Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...
Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...
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In the News
Jayne Krahn from Kantar Media Health gave a terrific presentation ("Linking Website Exposure Data To Survey Data: A Single-source Solution") to the 2011 Print & Digital Research Forum in San Francisco; the paper's now available to download!
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Contact Us
For more information on Kantar Media healthcare solutions, contact one of our Client Service representatives today!
MARS Consumer Health: (212) 991-6008
Professional Health: (609) 987-5579