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Insights: Nov. 2011 ENewsletter
This edition includes:
- Insights from the 2011 Sources & Interactions Study, covering mobile app use among Physicians
- HMI-Physicians most browsed: Phychiatry, Urology and Oncology/Hematology
- Statistics of the month: Rate increases remained under 3% for multispecialty publications
To subscribe, email:
prohealthclientservice-us@kantarmedia.comBreakthrough Research
The MARS Online Behavior Study offers insight into consumers' actions and attitudes when they go online for health & wellness information.
What makes a website trustworthy, what sources of information are important at varying stages of ailment suffering, which characteristics bring people back to websites…all of these questions and more are answered in the 2010 MARS Online Behavior Study.
Submit Your 2012 Rates
With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2012 rates to healthcare media buyers through MARS Medical Online.
Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.
Click here to submit your 2012 rates to be included in MARS.
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Contact Us
Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.
Contact Us
For more information about MARS Consumer Health services, please contact:
Michele Deutschman
Vice President, Strategic Partnerships and Business Development, Consumer Health
212.991.6008or Click Here To Enter Your Request
For more information about Professional Health services, please contact:
Dave Emery
Vice President/General Manager, Professional Health
847.375.5071Bernadette Cognac
Vice President, Agency Relations, Professional Health
847.375.5188Jaime Brewster
National Account Manager, Professional Health
609.987.5576Alejandro Alvarez
Account Manager, Professional Health
609.987.5578or Click Here To Enter Your Request
Professional Health Client Service Center
PO Box 5273, Princeton, NJ 08543
Phone: 609.987.5579
Fax: 609.987.5589
Email: prohealthclientservice-us@kantarmedia.comFor Press Inquiries or General Information Click Here
Professional Markets Served
Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary
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Latest Press
Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...
Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...
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In the News
Jayne Krahn from Kantar Media Health gave a terrific presentation ("Linking Website Exposure Data To Survey Data: A Single-source Solution") to the 2011 Print & Digital Research Forum in San Francisco; the paper's now available to download!
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Contact Us
For more information on Kantar Media healthcare solutions, contact one of our Client Service representatives today!
MARS Consumer Health: (212) 991-6008
Professional Health: (609) 987-5579