Kantar Media is the leading supplier of medical audience measurement and competitive ad intelligence. Our Professional Health solutions include syndicated website, journal, and non-journal media audience data and behavioral insight, as well as print and digital ad tracking and images. With tools to integrate and analyze these data, we help our clients evaluate media performance, optimize promotional tactics and manage media investments.
Healthcare
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Insights: Nov. 2011 ENewsletter
This edition includes:
- Insights from the 2011 Sources & Interactions Study, covering mobile app use among Physicians
- HMI-Physicians most browsed: Phychiatry, Urology and Oncology/Hematology
- Statistics of the month: Rate increases remained under 3% for multispecialty publications
To subscribe, email:
prohealthclientservice-us@kantarmedia.comBreakthrough Research
The MARS Online Behavior Study offers insight into consumers' actions and attitudes when they go online for health & wellness information.
What makes a website trustworthy, what sources of information are important at varying stages of ailment suffering, which characteristics bring people back to websites…all of these questions and more are answered in the 2010 MARS Online Behavior Study.
Submit Your 2012 Rates
With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2012 rates to healthcare media buyers through MARS Medical Online.
Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.
Click here to submit your 2012 rates to be included in MARS.
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Healthcare
Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.
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Professional Health
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MARS Consumer Health
MARS Consumer Health provides marketers, ad agencies and the media with consumption information for both traditional and new media; detailed information on ailment conditions (including various treatment options); drug brand usage for Rx and over-the-counter remedies; extensive psychographic, attitudinal and behavioral information concerning pharmaceuticals and healthcare; and consumer segmentation analyses.
Professional Markets Served
Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary
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Latest Press
Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...
Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...
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In the News
Jayne Krahn from Kantar Media Health gave a terrific presentation ("Linking Website Exposure Data To Survey Data: A Single-source Solution") to the 2011 Print & Digital Research Forum in San Francisco; the paper's now available to download!
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Contact Us
For more information on Kantar Media healthcare solutions, contact one of our Client Service representatives today!
MARS Consumer Health: (212) 991-6008
Professional Health: (609) 987-5579
