CMAG Public Affairs Campaign Plan

  • CMAG Public Affairs Campaign Plan

    Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of content analysis and advertising expenditure data for political, public affairs and issue advocacy professionals.

    CMAG Public Affairs Campaign Plan

    CMAG will guide you through the increasingly crowded and intertwined worlds of issue advocacy, public policy and legal advertising. With CMAG, you can track, understand, and design your strategy around messages impacting your stakeholders, whether they are potential voters, consumers, constituents, or plaintiffs.

    Benefits

    • Track all current issue, public policy and tort solicitation messages
    • Learn who is using TV ads to target your stakeholders
    • Enjoy the strategic advantage of knowing all competing or critical messages
    • Determine what drives public and elite opinion
    • Adjust your communications strategy in real time, including your ad schedule and message content

    Features

    • Same-day ad capture delivered directly to your inbox
    • Expert analysis of ad data and trends
    • Summarized reports with the latest occurrence and spending data
    • Internet ad tracking
    • High-resolution creative delivered in multiple video formats
    • Experienced account managers
    • Fulfillment of ad-hoc and custom requests
    • Internet and radio ad tracking also available

    Deliverables

    • AdAlert emails
    • Customized reports
    • MyCMAG web access
    • Ad-hoc research and historical data
    • Latest Press

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    • Featured Product: AdAlerts

    • Never miss a new campaign ad again.  With CMAG's AdAlert e-mails you'll know when new ads hit the air and where they're airing.  CMAG's AdAlerts are all new - with links to 4 different video formats and first in market occurrence data.