DIRECTView captures Return Path Data (RPD) clickstream from DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by viewers.

Benefits

• Implement the best programming decisions – monitors competitive trends and protect your business through in-depth marketplace analytics

• Maximize advertising sales opportunities -  improve your sales team’s prospecting and accountability with current clients

• Increase  your competitive edge - Richer data helps you reduce churn, protect your business and monitor competitive trends

 Features

• 100,000 national DIRECTV households projectable to 17 million households

• 350+ channels

• Live and time-shifted viewing

• Second-by-second commercial ratings

Deliverables

• Easily turn data from hundreds of thousands of homes into clear and actionable insights

• Manage your workflow to access the intelligence you want through a customizable interface and graphical reporting options

• Save time and multitask by scheduling several reports at once