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Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.
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DIRECTView™

DIRECTView captures Return Path Data (RPD) clickstream from DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising...

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CharterLA™

Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insights Benefits

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RapidView for Retail

RapidView for the Retail marketplace is a next generation media planning tool that allows you to create and analyze TV audience profiles based on shopping behaviors, including brand loyalty and...

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Minimising ad avoidance for advertisers

Chinese two-screen measurement insights
Through advanced research and analysis into viewer behavior, Kantar Media Audiences is setting the standards for Return Path Data (RPD) methodology and redefining TV audience measurement.