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Millward Brown and Kantar Media Audiences created a new performance metric to help understand tuneaway behavior and minimize ad avoidance.
Using RapidView, Kantar Media Audiences provides example of insights on the Yogurt Category:
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Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.
Audience Matters is Audiences' Global Newsletter. Read the latest issue featuring:
- Minimising ad avoidance for advertisers
- Chinese two-screen measurement insights
Through advanced research and analysis into viewer behavior, Kantar Media Audiences is setting the standards for Return Path Data (RPD) methodology and redefining TV audience measurement.
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Saatchi & Saatchi LA and Team One To Use Kantar Media’s TV Audience Viewing...
Media planning tool allows for advanced ROI analysis on behalf of automotive accounts New York, NY...
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