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Millward Brown and Kantar Media Audiences created a new performance metric to help understand tuneaway behavior and minimize ad avoidance.
Using RapidView, Kantar Media Audiences provides example of insights on the Yogurt Category:
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Through advanced research and analysis into viewer behavior, Kantar Media Audiences is setting the standards for Return Path Data (RPD) methodology and redefining TV audience measurement.
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Latest Press
Pursuit Channel Chooses Kantar Media’s DIRECTView™ Service For Audience...
Hunting and fishing television network using data integrated with HH attributes from Experian to...
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