Download our ARF Audience Measurement 8.0 Conference presentations made by Jeff
Boehme, Chief Research Officer, Kantar Media Audiences and Jon Swallen, Chief Research Officer, Kantar Media Intelligence:
InfoSysRPD℠ provides highly detailed analyses of audience viewing behavior. Customize your data sets and process multiple reports quickly and simulteneously. Now accesible on DIRECTView™ Learn More
Advanced Media Measurement in the Automotive Industry
To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates.
Kantar Media Launches Audience Advisor
Advanced TV audience measurement service provides high-quality return path data projecting to a...
Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences... -