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The media world is changing everyday. Our experts help clients master its momentum with insights from Kantar Media's teams:
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Kantar Media Reports The Super Bowl Scores With Over $2 Billion In Ad Spending...
Historical Advertising Data Shows Trends Including Increasing Prices, Growing Competitive Clutter...
In The News
Political advocacy related to the federal health-care law is expected to remain intense. Some $500 million has already been spent on political ads about the law since it was enacted in 2010, and the total could reach $1 billion by 2015, according to Kantar Media. - Wall Street Journal